Out of the Box
Four Keys to Building Your Practice
These commonalities indicate you are ready to venture out on your own—and that you will be successful when you do.
11/15/2016
Brand Yourself, and They Will Come
This requires work, but is much more valuable to the growth and sustainability of your practice than just about anything else.
10/15/2016
Keeping Contact Lens Care In-House
There’s no substitute for your clinical expertise—so don’t let patients find one. Make sure they know to contact you any time questions arise.
09/15/2016
Making the Best of It
Sometimes the situation does not go the best way it can. Here’s how the right attitude can make the difference for your patients.
06/15/2016
To Do or Not to Do
Start something new or stop doing something old? A three-question test to determine the right answer.
04/15/2016
Are You Allergic to Change?
While getting past certain barriers to practice-building can take some effort, long-term benefits are worth it.
03/15/2016
What's in a Name?
Even the smallest changes in how your staff members present themselves to patients can have the biggest impact.
02/15/2016
Reach Out
Want to increase revenue for your contact lens practice? Aim for the sky.
11/15/2015
A Sticky Situation
These tips can help ensure a consistent presentation among all staff members.
10/01/2015
Blinded by the Light?
Just because something works once doesn’t mean that it always will, or that it could never be surpassed by something even better.
09/15/2015
