Out of the Box

Four Keys to Building Your Practice

These commonalities indicate you are ready to venture out on your own—and that you will be successful when you do.

Brand Yourself, and They Will Come

This requires work, but is much more valuable to the growth and sustainability of your practice than just about anything else.

Keeping Contact Lens Care In-House

There’s no substitute for your clinical expertise—so don’t let patients find one. Make sure they know to contact you any time questions arise.

Making the Best of It

Sometimes the situation does not go the best way it can. Here’s how the right attitude can make the difference for your patients.

To Do or Not to Do

Start something new or stop doing something old? A three-question test to determine the right answer.

Are You Allergic to Change?

While getting past certain barriers to practice-building can take some effort, long-term benefits are worth it.

What's in a Name?

Even the smallest changes in how your staff members present themselves to patients can have the biggest impact.

Reach Out

Want to increase revenue for your contact lens practice? Aim for the sky.

A Sticky Situation

These tips can help ensure a consistent presentation among all staff members.

Blinded by the Light?

Just because something works once doesn’t mean that it always will, or that it could never be surpassed by something even better.