"Industry norms" are at best a distraction, at worst an irresponsible way to set goals.
Here is a snapshot of what's happening in the industry
Many patients abandon contact lenses at the onset of presbyopia due to the reduced quality of vision. Here's how to achieve the best vision possible and keep them wearing contact lenses.
Presbyopes can be apprehensive about moving to multifocal contact lenses. How should you address their concerns?
Electronic device use is growing exponentially. Are you taking this into account when discussing contact lenses?
With a myriad of multifocals at our disposal, just about everyone is a good candidate for presbyopia correction of some kind.
Here's why learning to let go is one secret to a successful practice.
Watch out for third-party contact lens sellers attempting to gain your patients' business.
New and noteworthy advances for practicing clinicians.
The CDC offers a helping hand to eye care practitioners. Let's take it!
Commonly discouraged in cases of eye irritation, contact lenses can sometimes provide relief to patients with ocular surface disease.
Could FDA contact lens solution testing procedures introduced earlier this year help curb future Acanthamoeba
Here is a snapshot of what is happening in the industry.
Real-life cases offer proof that this modality can relieve symptoms of ocular dryness.
Reignite your contact lens practice by offering a new way to improve patients' appearance and you'll motivate them to stay with lens wear.
A number of barriers can prevent presbyopes from experiencing comfortable lens wear. Fortunately, some new lens options may be able to change that.
Understanding who your real competitors are—and perhaps even working in cooperation with them—will dramatically improve your contact lens practice.
Corneal topographers are great diagnostic tools for contact lens specialists—if you know how to use them. Here are several key points.
Want to keep DD patients from going back to their old lens modality? Let them do it - so they can see what they would be missing.
A fresh look at the oxygen transmissibility of silicone hydrogels.
Strategically market contact lenses to foster growth in your business.
Soft multifocal lenses are being used to correct for myopia.
For patients with high levels of astigmatism and keratoconus, the go-to GP lenses may not always solve the problem. Here are three soft lens options to consider.
Clinical observations and scientific data lead this optometrist to believe it’s well over time to seize the opportunity that daily lens replacement offers.